Gibbon & Crane


Gibbon and Crane is a brand that focuses on storytelling, education, and exposure of Traditional Chinese Medicine, or TCM. Utilizing the platform of a website, the traditional ideas of TCM becomes visually modernized and accessible to younger audiences. The goal of Gibbon and Crane is to spread knowledge about the foundational concept of “qi” and allow users to explore different herbal remedies to common illnesses or health problems. I extended this further by creating a system that allows users to extend their interest and find local TCM practitioners in their area and further pursue their journey in holistic healing.